About Us

#TrustedForTaste for over fifteen years, Purple Sneakers is Australia’s most respected electronic, dance, hip hop and indie music hubs. With its origins as one of Sydney’s most notorious underground parties and becoming a trusted music tastemaker, Purple Sneakers is the place underground music fans have turned for nearly two generations to connect with what’s hot both today and tomorrow.

Anchored by the country’s most respected music website with a true passion for both music and independent, quality music journalism, Purple Sneakers has created a passionate community with live events, playlists, parties, compilation albums and DJs.

Some of Australia’s biggest musical names got their first shows at Purple Sneakers parties including Flume, Rufus du Sol, Alison Wonderland, The Rubens, What So Not, The Jezabels and Nina Las Vegas, while Purple Sneakers DJs have brought the tunes at festivals including Splendour in the Grass, Groovin The Moo, Falls, Beyond the Valley, Big Day Out and many more as well as on Sydney’s FBI Radio.

Purple Sneakers is a project of SGC Media Group.


Image: Willaris. K at Purple Sneakers Eleventh Birthday by James Simpson