Introducing SOUND WEST- Sydney's First Major Australian Music And Technology Festival

Parramatta in Sydney is set to host an inaugural and wholly unique festival experience next year, with the launch of the music and technology-based SOUND WEST event premiering in 2022.

Minister for Tourism and Western Sydney, The Hon. Stuart Ayres announced the project today, which will feature live performances, roundtable discussions, expert keynote addresses and more across five days throughout next March and April.

A number of workshops and panels will take place throughout the city, including two days of conference events at the iconic CommBank Stadium.

“This region is going from strength to strength through industry development, investment in research and innovation, and a rich cultural foundation that makes for a dynamic city to live, work, visit and host events,” Ayres said of the project.

“SOUND WEST is the first of its kind in Australia and will bring together brilliant minds, industry leaders and music enthusiasts to share ideas, network and enjoy the creativity of home-grown artists.”

Among the first industry members announced for the event include NEC Australia ambassador and Ability Fest organiser Dylan Alcott, Sydney producer and rapper L-FRESH The LION, and Grammy award-nominated composer Khaled Rohaim (who has produced multi-platinum selling tracks for the likes of Rihanna, The Kid LAROI and Ariana Grande).

“We’re excited to help shine a light on the immensely talented, culturally diverse music creators of Greater Western Sydney," APRA AMCOS  Director of Member Relations & Partnerships Milly Petriella explained of their involvement.

"Together with L-FRESH The LION, we look forward to discovering and developing talented songwriters, producers and artists through collaborative opportunities at SOUND WEST. We’re aiming to lay the foundations for Greater Western Sydney artists to be propelled onto the global stage.“

Lord Mayor for Paramatta Cr Steven Issa also shared his enthusiasm for the event, saying, "The City of Parramatta is proud to be a major partner and the host city of the inaugural SOUND WEST Music + Technology Festival."

Issa went on, "as a Smart City at the forefront of innovation and with an eclectic mix of cultures, a vibrant food and arts scene, and world-class hotels and venues in the centre of global Sydney, Parramatta is the perfect home for this cutting-edge event. We have a long history of creating and hosting much-loved events, from the Parramatta Lanes Festival to Parramasala, so we are looking forward to welcoming visitors, musicians and professionals to another extravaganza."

SOUND WEST will run from 30 March - 03 April. For all the info, head to their website here.

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