BOY SODA releases ‘Welcome To The Glow Up’ an empowering anthem jam packed with self-love

boy soda

Central Coast raised, Eora based artist BOY SODA has returned with his high energy new single, ‘WELCOME TO THE GLOW UP’. The track follows closely off the release of his R&B ballad, heart warming, ‘LOVEU2BITS’, which was released earlier this year. Over the past couple of years, BOY SODA has propelled to the front of Australia’s new community of incredible R&B and hip-hop acts, with his highly infectious brand of hypnotic, deeply emotional tunes. ‘WELCOME TO THE GLOW UP’ continues this trend, showcasing yet another exciting moment in his soon to be, extremely long career.

Produced by Korky Buchek, ‘WELCOME TO THE GLOW UP’ sees BOY SODA really come into his own as an artist, delivering a signature crossover between hip-hop and R&B. Warm Craig David level vocals in the tracks hook combine perfectly with quickly spun, melodic verses. The top line sits elegantly above a high energy, glitzy percussive beat, one that glamours with warm synths and guitar chords. With the track’s sentiment, BOY SODA invites the listener to join his journey, the ‘glow up’ and champion ideas of self love, admiration and confidence in their own lives.

Speaking to the track, BOY SODA notes “’W2TGU’ is a celebration of self-acknowledgement and progress. I fault myself a lot for not stopping and ‘smelling the roses’ because creatively, artists are always way ahead of their released material. As I find my feet as an R&B artist in Australia, I thought it was important to let people know that I’m confident, I know myself, I’m happy and really focused right now. I have a lot to give people sonically and emotionally and this track feels like the siren opening the floodgates. Like a BOY SODA war-cry to the rest of the unreleased songs”

Words by PARRY TRITSINIOTIS

LISTEN TO NEW MUSIC HERE

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Parry Talks, and also writes.