Pseushi owner Wesley Chiang chats running one of Australia’s fastest growing clothing brands
Wesley Chiang is a graphic designer, visual creative and brand manager of Sydney based clothing brand Pseushi. Across 10 collections, various events, the brand has become a staple of the local fashion sphere, hanging in some of Australia’s most significant storefronts and worn on consistently by some of our favourite local artists (see Triple One’s Like A Version). While at the forefront of some of the strongest designs in the country, the brand has expanded to more than just t-shirts with snazzy designs, but one pushing forward via innovation, breaking the common toxic tropes often associated with the textiles industry. They’ve recently released locally made, designed and produced blank everyday t-shirts, tackling the ever evolving problem of fast fashion and waste in the garment industry. Not to mention, the brand makes monthly contributions (20% of all revenues) to ALS and NAAJA in an effort to #PayTheRent. You can support Pseushi, via their website HERE and keep an eye for their forthcoming 11th collection via their Instagram.
We were lucky enough to grab Wesley Chiang for a quick Q&A chatting about his everyday tasks, managing the brand and his evolution into design.
What is your creative medium?
I am a graphic designer by trade. Things I create mostly appear on screens or in print, like t-shirts.
Where are you from?
I was born in Brisbane to Taiwanese immigrant parents. We moved back to Taipei, Taiwan shortly after I was born only to return 9 years later in 2002. I then moved to Sydney in 2010 and have stayed ever since (albeit a short 6 month stay in Melbourne).
Why did you start engaging in the fashion world?
I started making prints and t-shirts the year after finishing uni in 2015. I felt that it was an interesting way of expressing and interpreting my perspective on the world. It feels pretty self-absorbed now that I say it.
How do you measure your community impact?
Apart from making monthly donations to ALS and NAAJA in an effort to #PayTheRent, I guess there’s not many ways I can quantify my impact on the community. Seeing people walking around wearing t-shirts I’ve made always brings a smile to my face. I wish to start doing pop-ups again once things settle down a bit more.
What does a typical day look like for you?
As cliche as this may sound, there isn’t really a typical day. My weekly tasks mostly include: designing clothes, problem solving in the production world, researching, freelancing as a graphic designer, working with other local creatives and individuals, learning new skills, absorbing and researching new ideas, going to art galleries, learning how to feed myself etc.
Where can we find your work?
Most of my work for Pseushi can be seen on Instagram or my website. I no longer showcase my freelance design work as I’ve taken a step back to focus on going full-time on the brand.
What can we look forward to from you in the next year?
The 11th collection for Pseushi will release end of May or start of June. One of my goals this year is to break into the 3rd dimension and start designing objects. I studied industrial design for two years and it is maybe time to think about how I can use those skills to create 3D objects.
What song are you vibing with this week?
Words by PARRY TRITSINIOTIS
Image 1 and 3 via Chris Loutfy, and Ben Murphy