Introducing Foley, a new magazine shining a light on the Naarm/Melbourne music community

Foley Magazine

Creating space for a diverse range of musicians, visual artists, businesses and writers, recently launched Foley Magazine is a brand new publication on the Australian music scene. As an independent magazine that focuses on local up-and-coming alternative artists and members in the Naarm/Melbourne music community, Foley hopes to make up for lost coverage and support that has been dropped during the current pandemic. With a strong focus on helping to reinvigorate the struggling music community, this magazine will also create a space for established and emerging talent to be shared and celebrated.

Created by three young creatives and music industry students named Alannah Sawyer, Madison Woods, and Eleni Vitale, each contributor brings forth a collective background in the music scene and management, from performing in bands, working at record labels, and a background in social media, marketing, and video editing. Forging a friendship that blossomed after meeting at RMIT University, this trio has great ambition and expectations for the future of Foley Magazine. With a mutual interest in writing and interviewing people within the local music scene, this group of friends wanted to create a physical product that showcases their love of their community and music. With the pandemic still ongoing, Foley is shining a light on their local scenes one issue at a time, sharing emerging and established artists, music industry talent, and passionate music enthusiasts in the Naarm/Melbourne community. We spoke to the talented team behind Foley Magazine to hear the inside scoop behind its creation, the publication’s purpose and much more! Read on to hear more about this emerging music magazine. 

Foley Magazine

What is Foley Magazine?

Foley Magazine is an independent magazine focusing on local up-and-coming alternative artists and members of the Naarm/Melbourne music community. We wanted to create a space for a diverse range of musicians, visual artists, businesses and writers to share their wonderful projects with the community. Within the magazine, there are interviews, written pieces, poems, record collections, and much more! It’s the perfect read for those who want to learn more about Naarm/Melbourne and its creatives.

Who is behind the magazine?

Foley is run by Alannah Sawyer, Madison Woods, and Eleni Vitale; three music industry
students who are studying together at RMIT. Alannah is a musician who plays in a few local
bands such as Babyccino and Mouseatouille, Madison runs an artist management business
called Rude Baby Records and Eleni has a background in social media marketing and video
editing. Together, we are a bunch of friends who love music and finding new local artists to
check out!

How did you meet and how did you come to the idea of creating this magazine?

We all study a Bachelor of Arts (Music Industry) degree at RMIT, but our friendship began in a sound design elective last year where we bonded over our mutual struggle to hand assignments in on time. It’s been over a year since we completed that class and the only thing that stuck with us is the term ‘Foley’, thus inspiring the name of our magazine. Within the final semester of our Music Industry core class, we were required to complete a ‘major project’. We all had a mutual interest in writing and interviewing people within the local music scene and wanted to create a physical product that showcases their work!

You’re focusing on up and coming alternative artists and members of the
Naarm/Melbourne music community – why did you choose this as your focus?

Melbourne has such a vibrant music scene, but over the past few months, many artists and
businesses have come to a halt as Victoria has been hit hard by COVID-19. We wanted to
support our favourite music industry members to help make up for any lost exposure, or to
re-inspire those who may be feeling low in lockdown.

Where can we read Foley?

Both physical and digital copies of Foley Magazine will be available to purchase via
foleymagazine.com on the 20th of October! The physical magazine is 100% recyclable, and 10% of all profits will be donated to Pay The Rent.

How can artists and community members get in touch?

Instagram: @foleymag
Email: [email protected]
Facebook: facebook.com/foleymagazine

Introduction by CLAUDIA FALLON

Images: Supplied

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