King Princess goes digital in ‘Only Time Makes It Human’ video
Brooklyn-born singer-songwriter King Princess has returned with a stunning new track and video ‘Only Time Makes It Human’. It’s her first new track since the release of the deluxe edition of her stunning 2019 record ‘Cheap Queen’ which tackled an array of emotions from love, insecurity and confidence through introspection and honesty, creating one of the decade’s most personal pop albums. This release marks new sonic territory for King Princess, attacking the new found sound with the same intimate edge that made all her previous work so infectious.
‘Only Time Makes It Human’ taps frequent collaborator Mike Malchicoff and Mark Ronson to lend a hand in production and the result is as expected. The bed of the track is one led by a thumping bass line, a simple four to the floor kick drum and of course that glitzy guitar through the tracks chorus. Throw on top of that a brilliantly delivered vocal, with unique arrangement and song structure and you’ve got a ready made pop house hit, with more than enough edge to cut through the (arguably) overly saturated commercial dance world.
The video was directed by Quinn Wilson, who you might know from his work as creative director for Lizzo. Starring in the video is a digitised version of King Princess (designed by 3D artist Pastelae) ominously staring at the scene. While confronting, its reminiscent of our dependence on technologically and in context to the lyrics, it’s now leaking into territories of love, emotion and intimacy. The video is as confronting as it is fun, giving an added layer of depth to the song’s already emotional sentiment.