PREMIERE: Aeora gets personal with bold new single, ‘Breathe’
We’ve been fans of Melbourne’s AEORA for quite a while now, and with each and every release she gives us another reason to once again fall head over heels for her delicate, captivating electronic indie pop. Today, she’s doing exactly that again with some brand new visuals for her latest single, ‘Breathe’, which we are thrilled to be premiering on Purple Sneakers.
Easily one of her most intimate and commanding singles yet, ‘Breathe’ is a powerful listening experience. Written post-break up as a means to explore the aftermath of heartbreak in all its confusing, devastating and sometimes liberating glory, ‘Breathe’ is a personal slice of dark pop. Produced by Haxx, Aeora‘s gorgeous vocals provide light in the darkness of the electrifying production, amplifying the matured and refined new direction Aeora took with this latest single. It’s also fitting then that with such an ambitious and bold sonic statement, that we’d be gifted equally arresting visuals, with Aeora delivering one of her most captivating videos yet.
Speaking to Purple Sneakers, Aeora said, “The first thing to tell you to give you a bit of an inside scoop on the shoot is that absolutely nothing went to plan. I had a concept in my head for this video for over a year before this shoot and then COVID happened. And so the plan changed drastically and suddenly I found myself in a position where all I had was an iPhone and a partner (Alex) who has experience with video. So it made sense that we would just make our own music video and try our best to stick to my original idea.
“Our friend Sarah is an excellent makeup artist so we decided to get her on board too to help us with my face. Mostly we made her make me look somewhat normal after painting layers and layers of liquid latex on my face. Then came the black eye contacts I wanted to put in. But my gosh – who knew putting in eye contacts was so hard?! Haha, I didn’t, so that was indeed a fail (“we’ll fix it in post” became a regular sentence I said). Anyway, that’s where the special effects came in. Luckily Alex in his day to day job manages a team of animators, so he was able to get one of them (Phil) to help us out and fix up a few things. He edited my eyes as I wasn’t ever able to get the contacts in, and added some cool glitches here and there, and I think that really helped tie it all together. I’m really proud of what we made and my only hope is that it makes one person feel at least something. I wanted it to be scary and weird (kind of like a horror film), and I wanted to show off the juxtaposition of the song itself – of the delicate start of the song, to the heavy strings & bass that come in half way. I wanted to show the beautiful but also the ugly, the real and the fake, and the light and the dark.”
A truly brave and poignant moment from an artist constantly evolving, ‘Breathe’ is an exciting step up for Aeora. Watch ‘Breathe’ below:
Words by Emma Jones