Rich Brian returns to pop sounds with latest ‘Love In My Pocket’
Rapper, producer, singer and songwriter Rich Brian has returned with his latest single ‘Love In My Pocket’; a follow up to his smash ‘Bali’ which delivers on some of the more pop and RnB influences that we saw him explore on Drive Safe.
Written and produced with longtime collaborators Bekon and The Donuts, both with credits alongside massive artists including Kendrick Lamar and SZA, the bubbly summer jam offers a bright outlook on the dire, socially-distant American summer while still nailing the angst and attitude that Rich Brian has made his own.
“This song is about living in an environment of attention being sought with love happening around you that you feel like you deserve to experience but don’t know how to get, and fears being conquered,” said Rich Brian.
Released alongside a music video, which opens with a note from Brian stating that he couldn’t go on tour this year and out of budget for visual effects, features the rapper dancing on a treadmill in front of a blank green screen and has spawned a series of fan edits.
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Check out ‘Love In my Pocket’ below.
Words by Nick Price