PREMIERE: Biond’s ‘Like He Never’ pairs nostalgic sounds with contemporary themes
In October of 2018, Melbourne singer/songwriter BIOND shared her debut single, ‘Immortalised’ with us. Characterised by its sonic inspirations, the track saw Biond delve into the golden era of 80’s pop, serving up one to both cry to and dance to.
She’s backing it up today with the release of her second single, ‘Like He Never’, one that we’re very stoked to be premiering today at Purple Sneakers.
Taking a leaf out of Haim‘s book, her vocals sprawl beautifully over an ambient introduction that later eventuates into a booming array of 80’s inspired synths.
The track was written as an antidote to modern hook-up culture, and acts as an anthem for those post-break up, late nights spent sweating it out on the dancefloor.
Of the track, Biond said “A track about dancing might seem like a cliché, but when you’ve been used, you feel like you’ve lost ownership of your body. It takes all the confidence in the world to get back out there and dance like none of it got to you.”
Produced by Hamish Patrick and Lewis Moody, ‘Like He Never’ is a strong harken back to the sounds of yesteryear, while turning that on its head entirely with the nature of its content. It’s a modern tale surrounded by nostalgic sounds, and tied together with Biond‘s crushing vocal performance.
It’s powerful, emotive pop at its best, and sees Biond giving her strongest performance yet.
Words by CAITLIN MEDCALF