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Live Review: Strictly Fam get fired up and 'RIDIKILIS' in new video

2 October 2016 | 12:45 pm | Aiden Benavides

The combined forces of TJ, LAGOON COMPANY, JayCee, tomtom, APEman and Kraznov have come together to make the collective Strictly Fam.

The combined forces of TJ, LAGOON COMPANY, JayCee, tomtom, APEman and Kraznov have come together to make the collective Strictly Fam. 'RIDIKILIS' is the first video to be put out Strictly Fam and it does not disappoint.

All the members of Strictly Fam get a moment to shine on the track 'RIDIKILIS' each showing off their respective flows and lyricism and with each comes different levels of energy and style.

The point of a cypher is to show off what each person can do and to make every rapper's verse full of wit and skill so they don't get outdone by their peers. 'RIDIKILIS' accomplishes these goals with each verse. All the members off their vast experience and skill and collectively they mesh together well.

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The video has a lot of style to it, it's like a version of Cribs but where everyone in the house is doing something slightly off, with some fun animation to bring it to life. Each room sees a different rapper and they are all doing different things, like literally chopping up a record or drinking chemicals from a chemistry set. With so much going on, it's a fun and lively clip that perfectly suits the track - and definitely suits the title.

The animation of the outlines is also really well done and helps give visual reference to all the metaphors and similes that the rappers spit.

Strictly Fam show a lot of promise as a group and I hope that more work comes out of their collective soon.

Words by Aiden Benavides

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