Lossless talk friendship and love with new video for ‘My Clique’
The collaboration between HTMLflowers and Oscar Key Sung, Lossless has put out a single with accompanying video called ‘My Clique’.
This track moves at a slow and steady pace, chilled out both in the beats and the vocals. The mellow sound that this track has is highlighted in the chorus where the vocals go into a beautiful breathy falsetto that is soothing and catchy.
The video incorporates several different visual styles into it, having been filmed half on VHS, making a stark contrast to the modern fashion of Lossless. Most scenes in this video have settings that look fairly old and used, Lossless are placed in houses with peeling wallpaper, rooftops and street/parking lots of old suburban towns that give this video a familiar aesthetic.
As HTMLflowers explains “I wrote ‘My Clique’ in the summer, it’s about survival, love, protecting each other and being grateful for whatever you can scavenge. I wanted to sing about that one person who you’d do anything for and who you know would do anything for you. It’s about my friends and all the times we shared a meal cause we can’t afford a whole one alone.”
With their forthcoming debut full length to be released in October, Lossless are making a strong impression with their hip-hop and RnB blends, laid back and casual but still expertly executed.
Words by Aiden Benavides