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Live Review: Hannah Diamond 'Every Night'

2 December 2014 | 8:48 pm | Isabella T

Hannah Diamonds drops a sickly sweet pop banger 'Every Night'.

The internet is abuzz with nostalgic homage to the nineties and early noughties. One only has to go as far as tumblr to find a myriad of blogs dedicated to immortalising the time period through sparkly text gifs and ‘retro’ pictures of NSYNC. Through the wonders of the world wide web, passe cultural cringe of the past is being filtered through a new lens of cool.

It is in this environment we find HANNAH DIAMON, one of the newest signing to idiosyncratic UK label PC Music. A polarising new music label that’s carving its own niche sound within the pop dance genre - with all of the label's signing sharing a mutual love of radio friendly pop and the internet. 

Hannah Diamond has been on of the label's most hyped acts - with previous cyber love ballads 'Attachment' and 'Pink and Blue' being lauded in the blogging world for their simplicity and pastiche of innocent, early noughties pop. "Every Night' is keeping with Diamond's overblown, sickly sweet sound, but finds the artist delving into more dance orientated territory. The looped, sugary synths along with Diamonds' autotuned-to-perfection vocals make for the perfect, uncomplicated pop banger. An infectious chorus rounds off the track, administering an anthematic catchy hook - that regardless of your inclination towards the song - will remain in your head for days.

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Diamond and her counterparts at PC music have been criticised for their artificiality, but I for one think its one of Diamond's most endearing musical qualities. In a technology driven world of unfiltered realities and horrors being streamed through our social media feeds, it only seems fitting that artists like Diamond are choosing to put the 'filter' back on - creating a glossy fantasy realm where the only issue, it seems, is wanting to see your romantic interest "every night".

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