Smirnoff Sound Collective Present Zeds Dead ‘Hadouken’
Vodka enthusiasts Smirnoff have launched an exciting new project, the Smirnoff Sound Collective. Noticing a rise of pretention and glossy distraction within the electronic dance music culture, their aim is to cut out the bullshit and focus solely on what matters – the music.
The Smirnoff Sound Collective recently partied at Tomorrowland, where they set up camp with their warm and inviting Smirnoff House, and hosted exclusive DJ sets by some of the electronic dance music scene’s greats. One of those slots was filled by Toronto powerhouse duo ZEDS DEAD, who clearly had so much fun, they chopped up the footage from their set to create the film clip to their short but mighty foot-stomper, ‘Hadouken’.
Promoting music for the people, the clip is a perfect illustration of what the Smirnoff Sound Collective are all about. Creating a party driven by music, it encapsulates just how much of an impact music has on our society, as it congregates a mass of strangers to become a community of like-minded people. Making the genuine visible, we watch as the party-goers of Tomorrowland create life-long memories within the fine, atmospheric walls of the Smirnoff House during the Zeds Dead DJ set.
Sticking true to their motto, “Music, like vodka, should be honest, effortless and excusively for everyone,” this Zeds Dead clip is just the first of what is to be a huge series of exciting Smirnoff music events. With many exclusives in the works, keep an eye out for the Smirnoff Sound Collective; particularly around late November for this years Stereosonic festival!
Words by Hannah Galvin.