LISTEN: World’s End Press ‘Reformation Age’
When a new WORLD’S END PRESS track surfaces, you know it’s gonna be good. ‘We Send Our Love’ is a fantastic track and I know people who went absolutely ballistic when it was released a few months ago.
Since then of course the boys have been hard at work writing and recording their debut album which is due for release in October, but of course WORLD’S END PRESS couldn’t hold off on releasing tracks for that long.
So now we have ‘Reformation Age’. The track is the second to be released from the band’s debut album after ‘Deadbeat Sweetheart’ and of course, it’s a knock out. Produced by Tim Goldsworthy, who has done some awesome work with CUT COPY and THE RAPTURE, ‘Reformation Age’ looks back at the nostalgic in a more complicated way, with of course some synths to dance along to.
The track itself is a slower one, not as fast paced as some of their other releases. Twinkling synths open the track making it sound kind of natural and if you listen to the lyrics of ‘Reformation Age’, you can hear those references to the nostalgic and it’s eerily sweet. The whole track is kind of dark with a light melody to bring it back into the dance world and WORLD’S END PRESS kind of show that there’s more to them than just synths.
The long awaited debut album is to be released on October 4 and yes, ‘We Send Our Love’ and ‘Deadbeat Sweetheart’ are apparently featured on the album so you can all rest easy about that. It’s clear the when this album is released people are going to be ecstatic, so you’d better get your hands on it quick when it comes out or you’ll be very behind.
Words by Lauren Payne