Logitech Release World’s First Social Music Player: UE BOOM
Almost all music die-hards will agree with us when we say, that we all need a good music player in our lives. If we can’t get our tunes blasting throughout the house in crystal clear quality, we’re most likely going to go insane. So we’re pretty stoked to see that there is a brand new player that is going to shake things up in BIG way.
Ultimate Ears, a brand of LOGITECH, has just dropped the all new and wicked UE BOOM in Australia. To break it down for you, it’s a social music player made to play the music you love, out loud. It makes the most of digital music’s convenience, while making it less of a solitary experience. The UE BOOM is a world first too. This is LITERALLY the first time the world has ever come across a social music player.
Basically, it’s a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It’s the first stereo speaker to offer 360-degree sound in a battery-powered device, and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant, so you can enjoy your music anywhere you go.
And here’s the world first aspect of it – it is made for connecting with others. If more friends crash the party, you can wirelessly connect two UE BOOM’s together through the free UE BOOM app (available for both your iOS device or Android) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.
Rory Dooley, Senior Vice President of Music at Logitech UE explains it further…
“The digital age has changed how we listen to our favourite songs and interact with music. While online music services have made it easier to access your music, it’s remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem.[It] is designed to bring music out into the world, and that’s why we’re also supporting this introduction with a campaign to inspire young music fans to make music social.”
The campaign Dooley mentions is The Social Music Experiment. A lighthearted examination of the effect music has on people in social environments, TSME is made in conjunction between UE and YouTube comedy channel JASH and its noted music expert, Reggie Watts. Reggie will play the role of Ultimate Ears’ first ever “Head of Socio-Musicology” putting his social music theories to the test in a series of hilarious real-world experiments.
In each episode Reggie will take a #UE BOOM and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places. The four part series can be viewed on JASH’s comedy network.
The #Logitech UE BOOM will be available from the following retailers; Dick Smith, JB-Hi Fi, Harvey Norman, Myer, The Good Guys and Apple stores for the RRP of $199.95. For more information head to: ultimateears.com, or Logitech‘s Facebook or Twitter.
Words: Tom Hutchins