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REVIEW: Now, Now 'Threads'

15 March 2012 | 6:00 pm | Staff Writer

Young band Now, Now recently released their new album 'Threads'. With a sound & lyrics that are mature & complex, it's anything but childish

You may never have heard of NOW, NOW, but the 3 piece Minneapolis band have been around for a while. Formed in 2003 while still in high school as NOW, NOW EVERY CHILDREN (ring a bell now?) the group dropped the 'Every Children' in 2010 to avoid sounding too childish. While their new moniker may make them harder to Google, the band's latest offering, Threads, released on the 6th of March, definitely does sound grown up.

Threads is only NOW, NOW's second album, but you wouldn't be able to tell. Songs like 'School Friend' have a lovely dreamy quality and Jess Abbott's sweet breathy voice is a little haunting as she sings about being the other girl "not your girlfriend, she's just your friend, yeah for the night....she'll be invisible like you want her, she'll try to do everything just right, for you." The lyrics are deep and nuanced, dealing with complex issues that are far beyond any childish dramas.

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NOW, NOW have a very distinctive sound, a little melancholy, a little ethereal. Threads is still fairly varied, from more erratically paced songs like 'Dead Oaks' to the slower, mournful 'But I Do'. These aren't songs that you'll need to listen to ten times before you can tell them apart, and they're all wonderfully emotive - the kind of songs that would make you cry after a break up because they just capture so precisely all those feelings of loss and longing. They're also musically rich and melodic, songs that you can get lost in or impress music snobs with.

You wouldn't know from listening to them how young NOW, NOW are, but given that this is what they've come up with at their tender age, we're pretty excited to see what they'll do next.