Mallrat puts magic in the mundane with ‘Groceries’

Mallrat

MALLRAT is at the point in her career that when she speaks, the world listens, and the release of her In The Sky EP last week has put her at the forefront of delicate pop music. Despite her success, she remains incredibly incisive and can still find glorious moments in some of life’s most uninteresting moments. Love is everywhere, even when we don’t want it to be, and on ‘Groceries’, Mallrat is putting that front and centre.

In the maelstrom of loud and explosive pop music, Mallrat is all about those quiet breaths in between. While ‘Better’ was certainly anthemic and ‘UFO’ was a little twisted – in the best way possible, ‘Groceries’ is proof that even the quaintest of songs will still shine. It’s a fragile and charming track, laden with a shimmering guitar melody and the undeniable appeal of Mallrat‘s voice. In a song about loving someone when you really don’t want to – “This sucks, I’m lovesick/Too important to rush this” – she has tapped into the unpredictable ventures our mind and our heart takes us down, and given them a shiny, glittering coat of paint.

The biggest reason behind the appeal of Mallrat‘s ‘Groceries’ is its stunning simplicity, not needing to do too much to create an entire world of magic. That’s because everything about Mallrat is magical. Her perceptiveness, her incisiveness and her seeming inability to make a bad song not only makes her endlessly relatable, but provides her own lane for her to zoom in – and she’s going full speed ahead.

Words by JACKSON LANGFORD

Image: She Is Aphrodite

LISTEN TO MORE NEW MUSIC HERE

SEE ALSO

MALLRAT AND ALLDAY TEAM UP FOR ‘UFO’

FEEL ‘BETTER’ WITH MALLRAT

THE EVOLUTION OF MALLRAT 

About:

One time Lana Del Rey pinched Jackson on the bum and therefore he's qualified to write about music.