Live Review: PREMIERE: Things get explosive in Frame's clip for 'Real Love'
Melbourne rapper/producer Frame has just dropped a video for 'Real Love - depicting the breakdown of both a relationship and a car in stunning detail.
Melbourne rapper/producer FRAME (aka James Burgoyne) has dropped an explosive video for 'Real Love', his 2017 future-bass/rap/pop fusion single.
Making music since his mid teens, Frame's craft is what he calls "pop/rap love songs." He's been performing as Frame for over a year, and with tracks like the recently dropped 'Feel a Way' and last years 'Real Love', he's certainly carved himself a niche of emotional, contemplative rap.
Portrayed with a (arguably sardonic) melodramatic flair, the video for 'Real Love' depicts, somewhat literally, the explosive nature of a relationship breaking down. Interposed with shots depicting happier times, we see an argument between a couple going for a countryside drive deteriorate into a shouting match, percussive maintenance and, ultimately, a car being blown to smithereens. Shown entirely in slow-motion and with plenty of close-ups, we see see the pain and anger on the faces of the actors and gratuitous detail of the car's demise sure to make any car-nut wince.
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It's a video pretty simple in concept but it manages to look dang good while doing it. From sweeping shots of the countryside to the classic shot of the woman silhouetted by the car exploding, the video explores the themes of the track and has a little fun at the same time. Sure, you could ask questions like, 'Why does the car boot have two pictures of the couple, a baseball bat and nothing else?' but that's missing the point. Sometimes you just want to pose in front of a flaming wreck, sometimes you just want to beat the shit out of a car - Frame's video shows you can do just that while you contemplate the fickle nature of love.
IMAGE BY JOEL CHAMAA
WORDS BY MAX LEWIS
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