RaRa ‘Machines’ (Official Video)

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The highly anticipated video for RARA’s ‘Machines’ has just dropped. Directed by the very talented Misha Grace (of Melbourne group Friendships), this video is nothing but on point with the Melbourne group’s style both physically and musically.

Whilst giving us an idea of their home life and the Melbourne bar nightlife, the viedo still manages to completely mix it up with lots of effects and colours.

It’s so on point when it comes to aesthetics. It utilises kaleidoscopic effects using bits of mirrors with RaRa‘s reflections all in different shapes and cut outs. The different camera angles perfectly fit in with the meaning behind the song, reflecting upon the lyrics.

The two different mediums ‘Machines’ exists in lyrically and visually match, which makes connecting with this song so much easier.

In the first verse the lyrics “Done with the acid, I trip every step” and in the chorus “What is real?”, gives the audience the illusion of an acid trip. The whole film clip becomes odd and the colours become intense. Ripples soon appear and everything becomes distorted and out of touch with reality, with the doubling of the rappers and the use of slow motion effects in both video and audio.

‘Machines’ is hands down a funky and slick film clip. It’s imaginative, which is what I feel lacks in the visual scene these days. It is pure genius and makes me so much more excited for what they have coming.

You can catch their PLANET2016 EP launch at Melbourne’s Shebeen on Saturday, December 19.

Words by Molly Wilson

LISTEN TO NEW MUSIC HERE

SEE ALSO:

SOUNDCLOUD WRAP: RARA
RARA ‘YOUNG N DRAMATIC’
RARA ‘FARIES’ (OFFICIAL VIDEO)