Zhala ‘Aerobic Lambada’ (Official Video)
Robyn launched Konichiwa Records in 2005 after disagreements with record label Jive Records. Wanting more autonomy and creative control, she created the independent record label as a platform to put out her own music, most recently the critically adored Body Talk album series.
But she’s expanding the little label, with ZHALA, the first signing to her label.
The electro pop singer hails from Stockholm, Sweden – a breeding ground of fun, left of centre pop. Once a back up singer for Lykke Li, Zhala has spent most of 2014 carving a nice niche out for herself in the alternative pop sphere. Thanks to to help of Robyn, she dropped tracks ‘Prophet’ which sent tongues wagging and everyone talking about the very weird, but very wonderful Scandinavian singer.
Not one to let hype die down, Zhala has started off 2015 with ‘Aerobic Lambada’, a raver-esque pop delight that sounds uncannily like other pop favourite, Grimes.
It’s a wonderland of playful synths and jittery drum beats, all tied together with Zhala’s high pitched vocal chords that weave in and out of the songs instrumentation. Like the song, the accompanying video clip is also whimsically weird, switching between a rave pop fantasy and an unnerving nightmare.
“The song describes the itchy feeling you get in your butt when you have to adjust to different social contexts but you can’t, that frustration, and also stress, when you hurry in slow motion,” the artist told Dazed and Confused Magazine.
She went on “We wanted the video to capture Sweden, Swedish nature and Swedish society from our perspective”. And that it does. ‘Aerobic Lambada’ is an ode to Swedish oddities and pop auterism, and a stellar one at that.
Words by Isabella Trimboli